Atalanta Welcomes New Director Brand Development

Atalanta Corp. has hired Mari Meriluoto as the new director of brand development. Meriluoto arrives with over 15 years of consumer packaged goods marketing experience and will lead the company's development and execution of domestic brand strategies, as well as the marketing plans for its portfolio of exclusive supplier and company trademarked brands. 

In her most recent position at B&G Foods as marketing manager, Meriluoto led the marketing efforts for brands such as Cream of Wheat, Maple Grove Farms and the Emeril's line of products. Prior to this, she began her career at Valio Dairy Group in Finland, serving in several progressive marketing roles that led to her placement as marketing manager at Finlandia USA.

Meriluoto is originally from Helsinki, Finland, where she received her masters degree in economics from the Helsinki School of Economics; she currently resides in Morristown, N.J., with her husband and two children.

For more information about Atalanta Corp., visit www.atalantacorp.com.